Trade Fair Talks

Sales training

Trade Fair Talks

Trade show participation is an important but cost-intensive component of lead generation. It is therefore all the more important that new customer contacts are conducted carefully and in a results-oriented manner. When and how are trade show visitors drawn to the booth, how do you generate their interest and deepen the conversation?

What participants learn

  • How to attract trade fair visitors to your own stand and generate interest
  • Conducting a trade fair dialogue with needs analysis and the right questioning technique
  • Concentration on further steps

Your Business Outcomes

  • Agile approach to generating interest. Actively approaching trade show visitors
  • Methodology in questioning technique for needs analysis and next steps.
  • Optimized results for trade show leads

Possible formats

  • Online Live Workshop
  • In-person training with Dual Efficiency Method

Target group

  • Key Account Manager
  • Sales Manager
  • Salesperson
  • Inside Sales
  • Pre-Sales Support
  • Application Engineers


  • 1 day presence with in-depth exercises or
  • 1×4 h online live workshop with online team exercises


  • German
  • English
  • Italian
  • French

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