Key Account Management

Key Account Management is the supreme discipline in sales. It is about identifying your most important and profitable customers, developing them and creating a mutually profitable program and managing this on an ongoing basis. The Key Account Manager (KAM) is responsible for building customer relationships, nurturing the customer and driving mutual growth. This training program covers the key account management process, how to define and analyze key accounts, how I develop existing customers into key accounts, what the roles of a key account manager are and how and what tools to use in the process.