Create customer interest: NO Pain NO Change

Sales training

Create customer interest: NO Pain NO Change

How can you generate targeted customer interest? This is one of the first and most important questions that arise in sales activities. In order to arouse interest, good preparation, empathy with the customer target group and the right questioning technique in dialog are essential. These are exactly the topics participants learn in this training module to increase their closing rate.

Training content

  • How to define a pain of buyers
  • Prepare and adapt to the buying process
  • The “why paradigm”
  • Methodical preparation for possible Pains of Buyers
  • Tools and tips how to admit pains of buyers
  • The OPAL Needs Analysis

What participants learn

  • Efficient preparation to stimulate buyer interest
  • Getting to know a Pain-Value tool for the needs analysis
  • Methodology of the right question in the needs analysis

Your Business Outcomes

  • The professional preparation for arousing customer interest and OPAL needs analysis

Possible formats

  • Online Live Workshop
  • In-person training with Dual Efficiency method

Target group

  • Sales Representative
  • Customer Service Employees
  • Inside Sales


  • Online Live Workshop: 90 minutes
  • In-person training: individual, as needed


  • German
  • English
  • Italian
  • French

I want more information

You have questions about the training program?

Jetzt mit Salesfactory durchstarten!

Mag. Günter Kirchberger ist Geschäftsführer der SalesFactory und begleitet seit über 15 Jahren Vertriebsleiter und Verkäufer bei der Steigerung ihrer Salesperformance.