Buyer Types - Recognize and Align
Sales training
Buyer Types - Recognize and Align
There are many different types of buyers. One buyer wants to calculate profitability, another needs only the latest innovative, another is into safety. Still another wants to buy rather the way of the smallest expenditure or rather socially oriented.
Different types of buyers demand the highest attention and mental flexibility from salespeople. Don’t bend – actively listen and reflect is the motto.
What participants learn
- Classification of buyer types
- Recognition of the important value concepts and adaptation of the sales dialogue
- Development of argumentation according to buyer type
Your Business Outcomes
- Methodical learning of the different buyer types and how to bring the strengths into the right argumentation
- Coupling empathy with methodological knowledge
Possible formats
- Online Live Workshop
- In-person training with Dual Efficiency Method
Target group
- Key Account Manager
- Sales Manager
- Salesperson
- Inside Sales
- Pre-Sales Support
- Application Engineers
Duration
- 1 day presence with in-depth exercises
- 2×4 h online live workshop
Languages
- German
- English
- Italian
- French
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