Customer-oriented behavior on the phone 2

Sales training

Customer-oriented behavior on the phone 2

This training is a follow-up training of module 1 (Customer-oriented behavior on the phone 1).

In this training, the important concept of a conversation guide is clarified. Preparation is the most important issue of a good telephone conversation. How do I best arouse the customer’s interest? What are the customer’s issues? What messages are conveyed between the lines? Where does the shoe pinch? – All these topics are discussed in detail in terms of content and, in addition, the basic understanding of customer purchasing processes is deepened using practice-oriented exercises and examples.

Training content

  • Building conversation guide for telephone campaigns
  • Understanding the buying process of individual customers
  • Basic understanding of “getting pain admitted
  • Arousing interest
  • Handling objections
  • Practical exercises work

What participants learn

  • How to prepare properly
  • Recognizing the individual phases of a buying process
  • How to conduct & lead customer-oriented conversations

Your Business Outcomes

  • The professional execution of a telephone call for pre-qualification or lead generation

Possible formats

  • Online Live Workshop
  • in-person training

Target group

  • Customer Service/Internal Service
  • Salesperson
  • Service- After Sales Employees


  • Online Live Workshop: 240 minutes
  • In-person training: individual, as needed


  • German
  • English
  • Italian
  • French

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Mag. Günter Kirchberger ist Geschäftsführer der SalesFactory und begleitet seit über 15 Jahren Vertriebsleiter und Verkäufer bei der Steigerung ihrer Salesperformance.