Complaints as an opportunity and customer loyalty

Sales training

Complaints as an opportunity and customer loyalty

The fact is that customers who have experienced professional complaint handling and whose concerns have been met in the course of a complaint perceive companies much better and can develop into the most loyal and faithful customers. This training program deals with professional and customer-centered complaint handling in order to gain customer trust and long-term customer loyalty and also to increase the recommendation rate.

What participants learn

  • Managing complaints professionally
  • Phases of the complaint process
  • What are the most important steps
  • Best practices
  • Using positively resolved complaints as a customer loyalty tool

Your Business Outcomes

  • Increase customer loyalty
  • Anchor professional complaint process
  • Increase chances of recommendation

Possible formats

  • Online Live Workshop
  • In-person training with Dual Efficiency method

Target group

  • All functions related to customers and complaints


  • Individual


  • German
  • English
  • Italian
  • French

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You have questions about the training program?

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Mag. Günter Kirchberger ist Geschäftsführer der SalesFactory und begleitet seit über 15 Jahren Vertriebsleiter und Verkäufer bei der Steigerung ihrer Salesperformance.