Sales training

Communication (in written form)

How important written communication is for a company in general (internally as well as externally) is made clear in this training module.

Not only formulation, spelling and style are factors that should not be underestimated, but also the HOW – i.e. the formulation. In this module, the relevance of words themselves is once again made clear. The targeted use of positive words and the omission of negative words is an important point. Written communication should clearly convey what the actual core message is. This is further deepened in this training with the help of many practice-relevant exercises.

Training content

  • Success factors for written communication
  • Do’s and Don’ts
  • Customer-centric style for e-mails
  • When to communicate in writing and when to communicate verbally
  • The power of words
  • Communicating key messages
  • Practice exercises

What participants learn

  • Skillfully use written communication tools
  • Identify and qualify key messages
  • Using the right words in a targeted manner

Your Business Outcomes

  • The targeted use of appropriate communication tools

Possible formats

  • Online Live Workshop
  • in-person training

Target group

  • Customer Service/Internal Service
  • Salesperson
  • Service- After Sales Employees


  • Online Live Workshop: 240 minutes
  • In-person training: individual, as needed


  • German
  • English
  • Italian
  • French

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Mag. Günter Kirchberger ist Geschäftsführer der SalesFactory und begleitet seit über 15 Jahren Vertriebsleiter und Verkäufer bei der Steigerung ihrer Salesperformance.