Buyer Types - Recognize and Align

Sales training

There are different types of buyers. What values influence their decisions? Is it: Economy, safety, price, prestige, innovation, etc.?

Different buyer types demand the highest attention and mental flexibility from salespeople. Don’t bend – actively listen and mirror is the motto.

In this module you will learn how to analyze the different buyer types and use your arguments accordingly.

Classification of buyer types
Recognition of the important value concepts and adaptation of the sales dialogue
Development of argumentation according to buyer type

Methodical learning of the different buyer types and how to bring the strengths into the right argumentation