Acquiring new customers

Sales training

Acquiring new customers

A structured and sustainable acquisition of new customers is one of the most important instruments for a company to be successful and profitable in the long term. On average, companies lose between 5-25% (depending on the industry) of their existing customers per year. This training program enables salespeople to conduct a structured and sustainable new customer acquisition by means of a clearly defined strategy and implementation planning. It deals with the latest acquisition methods (lead generation, customer approach, social media use) and shows best practice examples and practical applications of the tools presented.

What participants learn

  • Strategy and planning tools for the acquisition process
  • Set up an acquisition process
  • Build and manage sales pipelines
  • Customer/market segmentation and selection
  • Structured lead generation using a multi-channel approach
  • Techniques for effective targeting and messaging of the target personas
  • Creating success stories and value propositions
  • Plan and execute the acquisition dialog
  • Best practices

Your Business Outcomes

  • Establish structured new customer acquisition
  • Sustainable lead generation
  • More sales through new customer business

Possible formats

  • Online Live Workshop
  • In-person training with Dual Efficiency Method

Target group

  • Salesperson
  • Sales Manager
  • Business Development Manager
  • Key Account Manager


  • Individual


  • German
  • English
  • Italian
  • French

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Mag. Günter Kirchberger ist Geschäftsführer der SalesFactory und begleitet seit über 15 Jahren Vertriebsleiter und Verkäufer bei der Steigerung ihrer Salesperformance.